The PROAD Software Team

A look behind the scenes

About our company

The J+D Software AG has been one of the most successful software developers for agency software for over 25 years and our product PROAD Software is one of the most popular business solutions in the communication and creative industry. Our recipe for success? PROAD users appreciate the combination of decades of industry experience and tireless innovative spirit. And since many of our project-oriented service providers are also presented with similar tasks, we have adjusted our agency software more and more for other industries.

Today more than 1,000 agencies, consultants and IT companies throughout the world are already working with PROAD software.

Our history

The year is under the heading "Corona" and not only we, but also many of our customers are increasingly switching to the home office. Now we have proven that we have already made PROAD "remote ready" in the last few years, with many features for distributed project teams. Well over 40 new customers are also using the somewhat quieter daily business to digitalize their business with PROAD.

Our traditional PROAD Usermeeting takes place for the first time in the hip location "Klassikstadt" in Frankfurt - with more participants than ever before. Also our feature list continues to grow: With the "DATEV document export" PROAD takes the next step to a seamless digitalization of financial accounting. The PROAD project management receives a complete redesign and becomes even more comfortable with a new Gantt view, multi-project visualization and multi-edit mode. And with numerous new social widgets, we are also further expanding the range of communication and collaboration tools, thus creating the basis for successful new-work models and distributed working.

On the occasion of our 30th anniversary celebrations, we plant a company forest in Kenya, together with employees and clients. The currently 300 trees of the "PROAD forest" have already taken root and shall continue to grow with us in the coming years. There was also a significant grow in the number of our functions: The most ground-breaking feature is the PROAD BrainHub, an innovative dashboard that combines analytics with creativity for the first time.

The motto for 2017 is "Excellence in User Experience": The user interface of the PROAD software is completely revised, the entry-level solution PROAD ONE is launched, customer service is upgraded to the modern Zendesk ticket system and the company's website is redesigned. Christoph Däschner is appointed new head of development and, together with our new product manager, advances agile product development with Scrum even more dynamically. A HR manager now handles our growing team.

PROAD Sky delivers an unprecedented release firework and celebrates 1,000 customers.


The J+D Software AG gets agile and changes software development to Scrum.

The browser-based product PROAD Sky goes live and positions itself as an industry-independent ERP solution for service providers.

PROAD celebrates it's 25-year anniversary and intensifies the customer dialogue with "Agenturbloggern".

PROAD turns into an export hit and wins over new customers from Switzerland to Shanghai.

Right on time for the 20-year anniversary, the champagne flows for the 500th customer.

The third product generation - PROAD Professional - becomes the new flagship and offers agencies even more features and functions.

PROAD celebrates the 100th customer and the GmbH turns into a stock company.

The development department is outsourced to Bangkok and Stefan Dörrstein lives and works in Thailand from 1999 to 2005.

The 2nd software generation starts and PROAD quickly becomes one of the leading agency solutions.

The Janssen & Dörrstein GmbH is founded and AdPro convinces the first big agency customer, the Lowe & Lürzer in Frankfurt am Main.

Stefan Dörrstein starts his own business on 18 square metres and develops the AdPro software for a befriended agency.

About our management

Stefan Dörrstein

Stefan Dörrstein

Founder and Chairman of the Board

After studying computer science, he founded Janssen & Dörrstein GmbH in 1989. In 2004, the GmbH was transformed into today's J+D Software AG. From the originally only national market, the company was positioned internationally by him in order to develop further markets outside Germany.

Michael Schmiechen

Director J+D International, Customer Relations & Consultancy

Graduated in Business Administration with emphasis on Marketing. With over 10 years of experience as a consultant in the agency sector he has a competent knowledge of Agency control, reporting and financial ratios through consultancy and implementation projects. He is responsible for the J+D Software Customer Relations, Consulting and Support.

Christoph Däschner

Head of Development

Christoph graduated in Business Administration and boasts more than 25 years of IT management expertise and industry experience. Having worked for both consultancies and end-user companies, he has gained competent knowledge in the fields of software development, databases and Business Intelligence. This expertise coupled with certifications in project management and ITIL make him the perfect fit for PROAD.

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