An all new PROAD – Relaunch of our website

Not only has our PROAD-software gone through big changes lately. After rolling out our completely revised product we thought it's time to give our website a brush-up.

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Smart in 60 Seconds! Today: the Target-Actual Comparison

Smart in 60 seconds

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the target-actual comparison.

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My Favourite Campaigns: Super Bowl Edition

Stefan Dörrstein

With 25 years of experience in the agency scene our founder and CEO Stefan Doerrstein regularly evaluates noticeable ad campaigns from all over the globe. Today is all about THE sports (and advertising) event of the year: the Super Bowl.

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PROAD: Rollout for the facelift-model

PROAD Sky facelift model

Tuning for PROAD: In order to make it more user-friendly, we have invested a lot in our PROAD-software

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Smart in 60 Seconds! Today: the SWOT Analysis

Smart in 60 seconds

The SWOT analysis - short for: Analysis of Strenghts, Weaknesses, Opportunities and Threats – serves as an evaluation of your company compared to the competition. It is an important foundation for company and strategy planning. First the company is analysed compared to its environment; the results are summarised in a catalogue of opportunities and threats. This catalogue is then compared with a profile of strengths and weaknesses resulting from an internal company analysis.

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