Reporting in Agencies

The big study from PROAD Software

Due to the fast moving day-to-day business the demand on agencies to establish a good working reporting system are becoming more and more necessary. However internal resources to meet the requirements of the increasing competition and cost pressures are short.

There are no limits for agencies for the implementation of controlling and reporting concepts. Therefore there are many options – from ‘home made’ controlling concepts with single Excel solutions up to a full system solution from the ERP sector.

The study “Controlling in Agencies 2012” will answer the question, which requirements in the agency market are important regarding agency controlling and how these requirements are met. Portfolio, size and location of the agency are of course differentiated in our analysis. We will examine mostly owner-managed agencies.

The first steps of the study are already made. After the conception of the questionnaire the study was carried out between 15th of September 2012 until 15th of November 2012 over the internet.

From now onwards we will start with the evaluation of the results. Over 3,000 agencies in Germany, Switzerland, Austria and the UK have attended this study. With the help of mailings and direct phone calls we could encourage 159 agencies to take part in this study. This is a response rate of 5.3%. We would like to say Thank You for this.

The complete study will be sent directly to the participants after completion. We will publish the results in our Web Blog on our Website and in our next Newsletter.