The Agency Blogger

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the Return on Investment.

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the EBITDA.

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the target-actual comparison.

The SWOT analysis - short for: Analysis of Strenghts, Weaknesses, Opportunities and Threats – serves as an evaluation of your company compared to the competition. It is an important foundation for company and strategy planning. First the company is analysed compared to its environment; the results are summarised in a catalogue of opportunities and threats. This catalogue is then compared with a profile of strengths and weaknesses resulting from an internal company analysis.

A new episode of our series in “The Agency Blogger”. Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the forecast.

New week, new term: Today we are continuing with our new series: “The Agency Blogger”. Here we explain the most important terms from agency controlling in a short and sweet, but practical manner. Today: The ABC analysis.

The latest instalment in our series “The agency bloggers”. Here, we regularly explain key terms of agency controlling in a brief, concise and hands-on manner. Today, we’ll talk about bonus systems.

Our “The Agency Blogger” series continues. Here, we regularly explain key terms of agency controlling in a brief, concise and hands-on manner. Today’s break even point.

A new contribution to the series in "The Agency bloggers". Practical explanations for important terms related to agency controlling are given here regularly. Today: the budget

A new contribution to the series in the "The agency bloggers". We regularly, concisely and with practice-orientation explain the most important terms of agency controlling here. Today: Profitability. In recent contributions about direct costs, ...