Smart in 60 seconds! Today: the target-actual comparison

Smart in 60 seconds

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the target-actual comparison.

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My Favourite Campaigns: Super Bowl Edition

Stefan Dörrstein

With 25 years of experience in the agency scene our founder and CEO Stefan Doerrstein regularly evaluates noticeable ad campaigns from all over the globe. Today is all about THE sports (and advertising) event of the year: the Super Bowl.

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PROAD: Rollout for the facelift-model

PROAD Sky facelift model

Tuning for PROAD: In order to make it more user-friendly, we have invested a lot in our PROAD-software

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Smart in 60 seconds! Today: the SWOT analysis

Smart in 60 seconds

The SWOT analysis - short for: Analysis of Strenghts, Weaknesses, Opportunities and Threats – serves as an evaluation of your company compared to the competition. It is an important foundation for company and strategy planning. First the company is analysed compared to its environment; the results are summarised in a catalogue of opportunities and threats. This catalogue is then compared with a profile of strengths and weaknesses resulting from an internal company analysis.

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Merry Christmas and a Happy New Year!

A very successful PROAD-year is coming to a close and Santa Claus is approaching your chimneys. Time to say „Thank You“: To all our customers, partners and suppliers for the great cooperation and your trust in PROAD.

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My Favourite Campaigns: Christmas Edition

Stefan Dörrstein

With 25 years of experience in the agency scene our founder and CEO Stefan Doerrstein regularly evaluates noticeable ad campaigns from all over the globe. Today it gets Christmassy:

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Smart in 60 seconds! Today: the forecast

Smart in 60 seconds

A new episode of our series in “The Agency Blogger”. Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the forecast.

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We’re expanding our services: Strategic partnership with Stripe OLT

Stripe OLT

PROAD is expanding its services in the UK: A new partnership with IT-consultants Stripe OLT makes that possible.

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Smart in 60 seconds! ABC-Analysis

Smart in 60 seconds

New week, new term: Today we are continuing with our new series: “The Agency Blogger”. Here we explain the most important terms from agency controlling in a short and sweet, but practical manner. Today: The ABC analysis.

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My Favourite Campaigns: Come Out of Nowhere by Nike

Stefan Dörrstein

My favourite campaign is once again a sports-focused campaign. This time, it’s not about athletics or MMA, it’s about basketball. But once again, it’s about more than just the sport – it’s about paying respect to athletes. That is what ...

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