Clever in 60 seconds! Today: the return on investment

Smart in 60 seconds

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the return on investment.

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My Favourite Campaigns: The Best Mother’s Day Campaigns

With 25 years of experience in the agency scene our founder and CEO Stefan Doerrstein regularly evaluates noticeable ad campaigns from all over the globe. Today is all about the best campaigns for this year's Mother's Day.

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Clever in 60 seconds! Today: the EBITDA

Smart in 60 seconds

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the EBITDA.

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PROAD’s New Look and Feel

Everything is changing in 2017 – and PROAD software is, too. First and foremost that means the improvement of the user experience of our software. We have optimized all dashboards and dialogues and made the user guidance even more intuitive. Today we'll introduce the new look and feel of PROAD in more detail:

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PROAD ONE – Even big players start out small

PROAD ONE

We have shortly introduced our newest product in our blog article about our big website relaunch a little while ago. Today we'd like to introduce the small version of our PROAD Software, PROAD ONE, in more detail.

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An all new PROAD – Relaunch of our website

Not only has our PROAD-software gone through big changes lately. After rolling out our completely revised product we thought it's time to give our website a brush-up.

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Smart in 60 seconds! Today: the target-actual comparison

Smart in 60 seconds

A new episode of our series in "The Agency Blogger". Here we regularly explain the most important terms of agency controlling in a short and sweet, but practical manner. Today: the target-actual comparison.

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My Favourite Campaigns: Super Bowl Edition

Stefan Dörrstein

With 25 years of experience in the agency scene our founder and CEO Stefan Doerrstein regularly evaluates noticeable ad campaigns from all over the globe. Today is all about THE sports (and advertising) event of the year: the Super Bowl.

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PROAD: Rollout for the facelift-model

PROAD Sky facelift model

Tuning for PROAD: In order to make it more user-friendly, we have invested a lot in our PROAD-software

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Smart in 60 seconds! Today: the SWOT analysis

Smart in 60 seconds

The SWOT analysis - short for: Analysis of Strenghts, Weaknesses, Opportunities and Threats – serves as an evaluation of your company compared to the competition. It is an important foundation for company and strategy planning. First the company is analysed compared to its environment; the results are summarised in a catalogue of opportunities and threats. This catalogue is then compared with a profile of strengths and weaknesses resulting from an internal company analysis.

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